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Our seal is reserved for use on our most official communications. Built on the hills just beyond oakland california uc berkeley was founded in 1868 as the first university of california.
Stanford And Uc Students Finally Agree They Hate Their New Logos
The california golden bears are the athletic teams that represent the university of california berkeley.
Logo university of california berkeley mascot. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive berkeley brand. The women of the classes suggested using both colors. The university of california berkeley uc berkeley berkeley cal or california is a public research university in berkeley california.
Founded in 1868 it is the flagship campus and the oldest of the ten campuses of the university of californiaberkeley has been ranked by numerous major education publications as among the top ten universities in the world. The uc berkeley logo represents us at the very highest level and is vitally important to our brand. The university of california at berkeley then adopted the golden bear as its mascot.
It is and should always be the most consistent component in our communications. The uc berkeley seal is an important part of our universitys heritage. Beyond our logo color is the most recognizable aspect of our brand identity.
Our brand colors reflect our bold diverse community. Oski or oski the bear named after the oski yell is the official mascot of the university of california berkeley. Oskis name design and character were developed by william rocky rockwell who was the first student to play the role and former daily cal editor warrington colescott.
In 1846 the california state flag was conceived with a grizzly bear representative of the many bears in the state. The first athletic team competed outside the states borders in 1895 when the universitys track squad traveled to the east coast proudly carrying a flag depicting a large golden colored bear. The state of california would later follow the universitys lead by adopting the bear flag in 1911 and blue and gold as the official state colors in 1951.
The campus colors of blue and gold were chosen in 1873 blue for the california sky and ocean and for the yale graduates who helped establish the university gold for the golden state. It acts as a signature an identifier and a stamp of quality. Referred to in athletic competition as california or cal the university fields 30 varsity athletic programs and various club teams in the national collegiate athletic association.
The cal athletics script mark should never substitute for the berkeley logo. Because the university needed a mascot it was decided at the time that there would be live bear cubs on the sideline at cal football games. It may also be used on other communications to formally designate that the document or digital message is an official uc berkeley communication.
The states nickname is the golden state.
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